Dynamic Multicultural Branding

It’s long been said that making your brand relevant to Asians is much more than a good Mandarin or Cantonese translation of your current brand messaging.

Just ask one of our casino clients. Through the course of our process we helped them increase their Asian gaming patronage by 375% in 8 months. (really…no kidding)

Now it just so happens that they are type of a smart passionate client who works on a daily basis to be certain the entire company organization lives up to exceed their Asian brand promise – not to mention a continual focus on refining that brand promise to keep it relevant to continually grow their Asian customer base. (We love working with smart clients like this…)

They came to us specifically because they had done their homework and figured out that Johnny Wu, our principal brand strategist for Dynamic Multicultural Branding. Johnny personally showed up on their radar as a significant opinion influencer in the Northeast Ohio Asian Community.

Learn more about Johnny Wu

Our team led them through brand strategies and marketing communications programs designed to imbed the casino into the Asian community as the Brand Name for this type of entertainment.

The casino developed an Asian themed restaurant and brought on an Asian Host. They understood the need to re-craft their current brand and use this re-crafted brand only to the Asian market.

Presque Core Creative for DMCB
Presque Isle General Public Core Creative

 

In addition to casino core creative – we also developed a micro-website about the casino at a custom domain name: www.AsianCasinoErie.com Chinese and Vietnamese as well. We had them create another tier of club member cards calling it “The Emperor’ s Club” Other tactics along the Asian customer journey included special events such as Asian Idol Karaoke, Moon Festival, Asian Thanksgiving Concert, Lunar New Year Celebration, and an Asian Music Festival.

Asian Branding for Vitamix Corporation – Pacific Rim Business Unit from Sampson/Carnegie, Co.,Inc. on Vimeo.

What can we do for your marketing to Asian initiatives?

In addition to working with casino clients we have provided Asian brand strategies and marketing communications to the Vitamix Corporation – Pacific Rim Business Unit, The Paganini Cooking Company, and The Cherry Central Corporation: helping them to export Michigan Cherries to mainland China.

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