Burger Fresh is fast casual restaurant in Brecksville Ohio.

http://alwaysbff.com  

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We cannot act as our 100% authentic selves in everyday real world interactions. Think of you bringing your “party self” to a marketing presentation to a funeral home. Being kegger Kyle probably would not go so well and my job would be swiftly jettisoned to the crematory for its fiery demise. Social context makes a HUGE difference. Facebook—on the other hand— may not have social constraints like real world interactions and allows users to create their own perceived identity. It is no shocker that individuals when constructing their facebook identities may be creating socially desirable ones.

According to sociologists from Temple University, individuals tend to construct their socially desirable facebook identity in three ways. I’m popular. I’m well rounded. And damn it… I’m thoughtful. Kind of sounds like a crazy Stuart Smalley mantra to me. I’ll explain what they mean in the following nice bold bulleted list. Feel free read it like a horoscope and see if they apply to you.

I’m Popular!

The majority of my photo albums on facebook are pictures of me with friends and/or groups.

My main facebook profile picture is me with my friends and/or in a group.

I have a good number of facebook friends and often compete with others to have more friends.

My facebook is setup so everyone can see my friends’ posts on my wall.

The research found that participants showed they were popular among friends through their photo albums, wall posts, and feedback from participants being competitive about the amount of their facebook friends.

I’m Well Rounded !

In my “about me” section of my facebook profile, I list a slew of things that I do from bike riding, hanging out with friends, having fun, reading, dancing, movies etc.

The research found that participants wanted to show they were “well rounded” or “anti-nerd” (yeah that’s actually the words they used) by writing in their about me section something that reflected a sociable and fun-loving person.  

I’m Thoughtful!

The quotes I use in my profile are reflections on my life.

The quotes I use are positive in nature.

The research found that participants wanted to show they were “thoughtful” by putting quotes in their profile that reflected a positive attitude and made the person “look good”.

Did all those apply to you? The research goes on to explain that the social desirable self can be interpreted as a “hoped for possible self.” The hoped for possible self is the identity that we want to have, but because of social constraints we cannot have it.  Facebook allows us to paint that picture of us being that well rounded, thoughtful, and popular person.

Feel free to share your thoughts and/or feelings about this in the comment section. Oh…and please try not to leave anonymous posts because it encourages deviant behavior .

Kyle Znamenak

Email Me

Social Media Director

Sampson Carnegie

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It’s long been said that making your brand relevant to Asians is much more than a good Simple Chinese, Mandarin or Cantonese translation of your current brand messaging. Today’s American Asian Communities represent a significant economic opportunity for those companies who want to position themselves as an optimum source provider. In many instances, such as Northeast Ohio, it is critical to develop branding strategies which are relevant to the Asian cultural traditions and taboos. Creating messages in native language requires significantly smarter thinking than simply translating.

Just ask one of our casino clients, Presque Isle Downs and Casino. Through the course of our process we helped them increase their Asian gaming patronage by 375% in 8 months. (really…no kidding)

Now it just so happens that Presque Isle Downs & Casino is a smart, passionate client working on a daily basis to be certain the entire company organization lives up to exceed their Asian brand promise – not to mention a continual focus on refining that brand promise to keep it relevant to continually grow their Asian customer base. (We love working with smart clients like this…)

They came to us specifically because they had done their homework and figured out that Johnny Wu, our principle brand strategist for Dynamic Multicultural Branding, personally showed up on their radar as a significant opinion influencer in the Northeast Ohio Asian Community.

Click here to learn more about Johnny Wu

We led them through brand strategies and marketing communications programs designed to imbed the casino into the Asian community as the Brand Name for this type of entertainment.

The casino also developed an Asian themed restaurant and brought on an Asian Host. They understood the need to re-craft their current brand and use this re-crafted brand only to the Asian market.

In addition to casino core creative – we also helped them develop a micro-website about the casino at a custom domain name: www.AsianCasinoErie.com Chinese and Vietnamese as well. We had them create another tier of club member cards calling it “The Emperor’ s Club” Other tactics along the Asian customer journey included special events such as Asian Idol Karaoke, Moon Festival, Asian Thanksgiving Concert, Lunar New Year Celebration, and an Asian Music Festival.

What can we do for your casino? contact Johnny Wu, email Johnny@smarterthinking.com

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The Rimkus Transportation Marketing Group wanted to increase assignments from trucking companies.
Our brand strategies included a micro website : www.YouWantTheFacts.com and a series of emails along with direct mail with bold, iconic headlines designed to quickly grab attention.
Result: They increased assignments from trucking companies 18% in within a six month time frame.

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